What is Job Posting? | Meaning & Definition | Akrivia HCM

What is a job posting?

Job posting is advertising a job opening or vacancy on the internet, in newspapers, or in other media sources to attract qualified candidates. They usually include a detailed description of the job, its responsibilities, required qualifications, and additional information. Job postings are a critical part of the recruitment process and can be used by employers to screen applicants and find the best candidate for the job. 

Job posting in the traditional era typically involved placing an advertisement in the local newspaper or a job board. This method is time-consuming and ineffective, as it takes time for the ad to be printed, distributed, and read by potential job seekers.  

Job posting in the modern era involves utilizing digital platforms such as job boards, social media, and company websites. This technique is more effective because it is instant and can reach a wider audience quickly. Additionally, companies can use applicant tracking systems to store job postings and manage applicants more efficiently.

Job posting types

  • Internal job posting – Internal job postings, also called employee referral programs, are job postings that are only available to current employees at a company. These postings are usually advertised only to applicants within the organization. Employers can also fill positions quickly and at a lower cost than external hiring through this method.
  • External job posting – External job posting is advertising a job opening to the public, usually through online job boards or other recruitment websites. An external job posting aims to attract qualified candidates outside the organization’s current employee base.

Tips to write a job posting

  1. Start with a clear job title: When writing a job posting, it’s important to include a precise job title that accurately describes the position. A good job title should be easy to understand and should contain keywords that are relevant to the job. 
  2. Provide a detailed job description: The job’s duties, responsibilities, and qualifications should be outlined in detail in the job description.It should also clearly describe the job’s goals and objectives.
  3. Include a salary range: It’s important to include an expected salary range in the job posting. This will let applicants know what to expect regarding wages and benefits.
  4. Include contact information: For those interested in applying, please provide contact information for them to follow up with.
  5. Use Visuals: Include visuals such as a logo or graphic to make the posting more appealing.

Job posting vs job description

Job postings and job descriptions are very similar in providing information about a job. Although they may have similarities, there are some key differences between them.

Job posting is an advertisement for a job either in online or a newspaper. They are typically used to attract job seekers.  

A job description is a document used for internal purposes that contains more detailed information. It outlines the responsibilities, duties, and qualifications of a particular job.

Sites to post a job

  • Indeed
  • Glassdoor 
  • Monster
  • LinkedIn
  • Craigslist
  • ZipRecruiter
  • CareerBuilder
  • The Ladders 
  • Job.com
  • Simply Hired

Process to post a job on Linkedin

  1. Log into your LinkedIn account.   
  2. Go to the “For business” tab.   
  3. Select “Post a Job” from the menu in the upper right corner.   
  4. Enter the required details.
  5. Set the posting duration and expiration date.   
  6. Review and post the job.

In Monster

  1. Go to the Monster website and create an account if you don’t have one, or log in with your existing Monster account.
  2. Click on the “Employer” tab and select “Post a Job” from the drop-down menu.  
  3. Select the type of job, such as full-time, part-time, or contract.  
  4. Enter the required details and salary information(optional).  
  5. Click “Post Job” to publish your listing.
  6. Create a screening questionnaire if necessary.

In Indeed

  1. Go to Indeed.com and click on Post a Job.  
  2. Enter the job details.
  3. Specify the application questions if required. (optional)
  4. Publish the job.
  5. If desired, sponsor the job posting to boost the post’s visibility.  

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