What is Company Vision?

Company Vision is a statement that focuses on where you want your organization to be in the future. It should align everyone around a shared sense of purpose and achievement of excellent results. By developing a company vision statement, you can help your employees understand your company’s goals and identify with them more closely.

What attributes make up a good company vision?

Vision statements are inspirational, not prescriptive, and give employees transparency and a clear sense of purpose on what the organization is attempting to accomplish. The context it is trying to achieve. They give everyone a clear direction, inspiring them to work together towards a common goal.

How to draft a company vision statement?

Vision statements are not lists of things that need to be done or targets for organizations to meet. They should be brief, memorable, and easy to communicate. A vision statement is likely to be something an organization wants to be in 3-5 years; business goals and objectives will be specific actions to help an organization get there.

Tips for writing a strong company vision statement

Here are some tips to help you build a strong vision statement:

• Keep it clear and concise
• Make it future-oriented and time-bound
• Set ambitious but realistic goals
• Align with the company’s values
• Engage stakeholders
• Review & refine

Company Vision – FAQs

What is company vision vs mission?

Company vision is like the guiding light, where the organization wants to be in the future and inspires the business in a strategic direction.

Whereas the company mission outlines the organization’s objectives at present, and how it will reach them.

These two terms are correlated in driving the employees towards achieving a common goal.

Is vision higher than mission?

Yes. The company vision is more of a future-oriented and aligns with business values. On the other hand, the mission is action-oriented and focused on working towards a particular objective at present.

How often should your company’s vision be updated?

There is no such thing as updating your company’s vision. However, experts recommend that if there is any significant shift in the market dynamics, you can update or refine the vision statement every 3 to 5 years.

What are the examples of company vision?

Some of the vision statements from renowned and iconic companies are given below:

• Microsoft: To empower every person and every organization on the planet to achieve more
• Vistara: To be the most loved airline, admired for its world-class customer service, creating an airline people love to fly, people love to work for, and investors seek long-term returns.
• Loreal: Offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy, and safety.
• McDonald’s: To be our customers’ favorite place and way to eat and drink.
• Puma: To be the Fastest Sports Brand in the world.