“The Company Vision is a statement that focuses on where you want your organization to be in the future. It should align everyone around a shared sense of purpose and achievement of excellent results. By developing a company vision statement, you can help your employees understand your company’s goals and identify with them more closely.
Vision statements are inspirational, not prescriptive, and give employees transparency and a clear sense of purpose on what the organization is attempting to accomplish. The context it is trying to achieve. They give everyone a clear direction, inspiring them to work together towards a common goal.
Vision statements are not lists of things that need to be done or targets for organizations to meet. They should be brief, memorable, and easy to communicate. They should not be confused with business goals or objectives. A vision statement is likely to be something an organization wants to be in 3-5 years; business goals and objectives will be specific actions to help an organization get there.