Blind engagement is a marketing strategy that shares content on various social media platforms using social media automation software. Social media is filled with blogs, businesses, and brand accounts, all fighting for engagement. The sheer number of options on these networks can be overwhelming and time-consuming for marketers. Suppose a marketer wants to succeed on social media without spending hours managing the content. In that case, they should have automation at the top of their priority list because that can aggressively target and engage more people.
Social media automation has the potential to build public relations, but if not used properly or overused can lead to damage the reputation of the brand. Sending too many automatic texts and following various accounts and shares is not helpful, so marketers should use it strategically and attentively. These actions become annoying, so it may be better to let your work speak for itself.
Eight key elements that will help to establish a good brand image even in automation: