Employee Advocacy is defined as the use of intuitive and consistent forms of real-time online employee-generated content (EGC) to provide feedback and gain recruitment prospects. Employer Advocacy is defined as employee-generated content to promote an organization’s culture, brand, products, and services. Employer advocacy is the ongoing process of nurturing and maintaining employer branding. The most effective way to influence your target market and win their attention, consumer trust, and ultimately their business is to engage in a two-way conversation.
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