What is Candidate Persona? | Meaning and Definition | Akrivia HCM

A candidate persona is a human resource recruiter’s representation of the ideal person they are looking to fill a particular job vacancy. Candidate personas allow a recruiter to make better decisions about where to spend their resources and help them in attracting applicants that best align with their company’s needs.

Benefits of candidate persona:

• Attracting the potential candidates for the job.
• Improvement in the marketing of recruitment people.
• Build a good image of the brand.
• Create better employee satisfaction.
• Saves time to hire the best candidates.
• It engages better candidates.

A documented candidate persona strategy not only engages recruiters in the process of creating personas but also improves recruiting efforts. It helps with the following:

• Writing the duties and responsibilities of a position.
• Outlining requirements and qualifications have been in a job description.
• Identifying passive candidates.
• Establishing a company’s reputation as an employer.
• Hiring-process length.