What is Social Networking? | Meaning & Definition | Akrivia HCM

Social networking is the newest HR trend becoming a valuable resource to recruit and manage people. It can become a valuable method of communication between employees, managers, and companies in the workplace. Although social networking has not been around long and is relatively new, it still significantly impacts recruiting and managing people at the workplace. While having obstacles like gaining employees’ trust, many positives outweigh the negatives.

What is social networking's purpose?

Social networking at the workplace is one of the best forms of communication, allowing employees to keep in touch with their colleagues, bosses, and seniors. Employees get a platform by which they can share news about themselves, ask questions, or exchange pleasantries. It helps them build a stronger brand, which boosts efficiency at the workplace.

What benefits does social networking have?

Social networking can help you in many benefits, such as:

1) Attracting potential customers: Businesses can create pages on social networking sites to introduce their products, services, facilities, and other information about the company to find them easily.

2) Building solid and meaningful employee relations: Social networking sites make it easier for companies to communicate with their employees. They provide an informal platform for discussion, feedback, and problem solving between the management and employees.

3) Keeping the workforce updated with all the related news: As these websites are used by millions of people worldwide, they help you reach a massive audience for your message.

4) Helps conduct market and user research: Businesses can also use these websites to conduct market research to know what consumers want from them. They can also get feedback from their customers regarding their products or services.

5) Promotes the brand: Social networking sites can be used effectively to promote brands in a better way. It helps in creating brand awareness between people.

What is the importance of social networking for business?

Social networking has become essential for most businesses. It helps them remain competitive and updated in the ever-changing job market. With more and new people using social media to connect, it is becoming an effective platform for advertising.

Trying to market your business without including any form of social media would be like trying to build a successful company without any employees. Social media platforms are cost-effective, and if used properly, they can bring your business many new customers and clients. Social media does not extend, just a trend or a fad. It is an essential tool that businesses should not overlook if they want to remain competitive in today’s world.

How can companies market themselves using social media?

Companies use social media to market themselves and creating awareness among their target audience. It helps in creating a solid brand image. Social media marketing is an crucial tool for generating business leads, assisting the company in sales, and increasing its overall brand visibility. If you focus ahead to build your brand online, you can experiment with different marketing strategies.

Can you hire talent through social media networks? If yes, how?

Social media platforms are a boon for companies looking to hire new people. Many people on social media are willing to work for any company providing they get good pay and other benefits. All companies must post about the job requirements and how much they will be paying the employee.
Tons of people will be approaching them for the job. The best example of this is LinkedIn. Companies can post their job requirements in detail on their account on LinkedIn, and in no time, there will be tons of profiles from people interested in working for them. Tons of people will be applying for jobs on LinkedIn, so it is easy for companies to hire people that they want to hire.

How are social media suitable for employees?

Social media has become a platform for employees to connect and share information. In addition, employees can connect to the organization they are working with and know what is going on.

Social media helps an employee understand if their company is doing well and how they can contribute to its success. For example, Facebook is used as an internal communication tool among the employees in some companies.

It also helps an employee see what other companies are doing to improve or learn more about work. For example, Twitter allows an employee to see what other people are saying about a product or service they use, which helps them gain more knowledge about their products and services. Also, employees can see what other companies offer in terms of products and services.

Social media provides employees with discussion forums to discuss different topics regarding their jobs and careers. Also, it allows employers to interact with their customers via social networks such as LinkedIn and Facebook.

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