A candidate persona is a human resource recruiter’s representation of the ideal person they are looking to fill a particular job vacancy. Candidate personas allow a recruiter to make better decisions about where to spend their resources and help them in attracting applicants that best align with their company’s needs.

Benefits of candidate persona:

  • Attracting the potential candidates for the job.
  • Improvement in the marketing of recruitment people.
  • Build a good image of the brand.
  • Create better employee satisfaction.
  • Saves time to hire the best candidates.
  • It engages better candidates.

A documented candidate persona strategy not only engages recruiters in the process of creating personas but also improves recruiting efforts. It helps with the following:

  • Writing the duties and responsibilities of a position.
  • Outlining requirements and qualifications have been in a job description.
  • Identifying passive candidates.
  • Establishing a company’s reputation as an employer.
  • Hiring-process length.

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