What is a Candidate Call Back Rate?

The candidate call-back rate measures the percentage of qualified candidates contacted by a potential employer after submitting their resume or application. A high candidate call-back rate shows that the recruitment efforts are fruitful.

Candidate call back rate = Total number of candidates/ Number of candidates called back X 100%

Importance of Candidate Call Back Rate

Candidate Call back rates are important because they help with efficient monitoring of the application tracking process. It also helps with quality assessment, ensuring only the best fit candidates are selected for the job. Filtering out candidates based on their involvement with the hiring process is the best way to create a priority list. The Candidate Call Back rate determines whether you have a solid recruitment process in place, and it identifies the areas of improvement.

How to improve Candidate Call Back Rate

There are a few things recruiters can do to improve candidate call back rate-

• Constant and clear communication: Recruiters need to have a clear communication channel with candidates so they can keep the candidates engaged throughout the hiring process.
• User-friendly recruitment process: Do not create a complex hiring process because it will only lead to disenchantment of the candidates. Rather create a user-friendly process wherein the candidates enjoy quick responses.
• Timely feedback: Candidates need to know at what stage of the hiring process they are, so always keep them in a loop and let them know about their chances and performance in the hiring process.

FAQs

What is Call-back Percentage?

Call-back percentage is calculated by dividing the number of candidates contacted for the next stage of the recruitment process by the total number of candidates who applied for the job. Multiply the result by 100 to obtain the percentage.

What is Candidate Response Rate?

Candidate response rate refers to the percentage of individuals who reply to sourcing or recruiting emails. It is also known as the prospect response rate; this metric serves as a good indicator of a candidate’s interest in both the job and the organization.

What is Candidate Attraction Rate?

Candidate attraction rate measures the number of candidates who viewed your job posting or description compared to the total number of candidates who applied for the position. This rate helps assess the effectiveness of your job advertisement in attracting applicants.