Application completion rate is a metric that reflects the percentage of employees who apply to open roles in a company. A higher completion rate indicates that the application process was faster and easier, whereas a lower completion rate indicates harder-to-fill forms and technical complexities.
The formula for application completion rate is:
Application completion rate = Number of submitted applications/Total number of started applications X 100
Application completion rate is important because it reflects an employee’s commitment and engagement level. Employees who submit applications demonstrate their interest in the job and commitment to doing what is necessary for the company to succeed. If they have a lower completion rate, this could mean they are facing issues in completing the application. Some factors that lead to low applicant conversion rates include
Ensure the application form is clear, concise, and easy to understand. Any applicant looks for safety when entering confidential information, so safety measures should be taken to improve the user experience. When a company has a low applicant rate, even if all measures are taken, using an applicant tracking system can help identify the bottleneck of the issue.
The 67% completion rate means that 67% of the candidates who started filling out the application form actually completed it.
60% completion percentage is good. However, a lower percentage indicates that you have a complex application process that needs to be simplified. Or candidates will keep abandoning the application process because it is too complex.
Recruitment ratios help measure the different recruitment strategies and sources and identify potential areas for improvement in the hiring process.
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