{"id":4240,"date":"2022-01-07T13:14:05","date_gmt":"2022-01-07T13:14:05","guid":{"rendered":"http:\/\/43.204.200.242\/hr-glossary\/employee-advocacy-employer-advocacy\/"},"modified":"2022-05-18T13:44:11","modified_gmt":"2022-05-18T08:14:11","slug":"employee-advocacy-employer-advocacy","status":"publish","type":"hr-glossary","link":"https:\/\/akriviahcm.com\/resources\/hr-glossary\/employee-advocacy-employer-advocacy","title":{"rendered":"Employee Advocacy | Employer Advocacy"},"content":{"rendered":"

Employee Advocacy is defined as the use of intuitive and consistent forms of real-time online employee-generated content (EGC) to provide feedback and gain recruitment prospects. Employer Advocacy is defined as employee-generated content to promote an organization’s culture, brand, products, and services. Employer advocacy is the ongoing process of nurturing and maintaining employer branding. The most effective way to influence your target market and win their attention, consumer trust, and ultimately their business is to engage in a two-way conversation.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-4240","hr-glossary","type-hr-glossary","status-publish","hentry"],"acf":[],"yoast_head":"\nWhat is Employee advocacy | Meaning and Definition | Akrivia HCM<\/title>\n<meta name=\"description\" content=\"Employee advocacy is all about creating trust with your audience by promoting a company and its products and services to the employees who work there.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/akriviahcm.com\/resources\/hr-glossary\/employee-advocacy-employer-advocacy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Employee 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