War for talent has existed going on for many years. However, in modern times it is a complex problem. In the present time, many organizations have not yet come to this war of talent. Even today, they still think they are concentrating on their current employees and people who are available from a staffing agency or by advertising on job sites. They don’t even think they should make recruitment a career development process and never pay any attention to inspiring potential candidates or attracting them to their organizations and retaining them for the long term.