Generation Z

Many researchers refer to the generation of young people born between 1997 and 2012 as Gen Z. The oldest of this generation are reaching 25 years of age, with many now out of college, getting married, and starting families. Generation Z, also known as iGen or Centennials, is a demographic cohort that was born after 1995. The oldest members of Gen Z are now entering the workforce in large numbers. 

While previous generations have taken up social issues, Generation Z is more socially conscious than its predecessors. They are also considered digital natives due to their exposure to technology at a young age—according to one source, 98% of Generation Z has smartphones. Younger generations are spending more time online or connected to their smart devices than previous generations, who spent an average of two hours per day online. 

They are also considered digital natives due to their exposure to technology at a young age—according to one source, 98% of Generation Z has smartphones. Younger generations are spending more time online or connected to their smart devices than previous generations, who spent an average of two hours per day online.

Characteristics of Generation-Z

Researchers have observed that members of Generation Z, who grew up in the wake of the global recession and watched their parents struggle financially, are taking steps to prepare for future financial stability by opening savings accounts and avoiding debt.

Generation Z has been called a multitasking generation, and they tend to be able to switch between tasks quickly.