A mission statement defines the customer you serve and the products or services you offer and can also help you develop a strategy, make decisions, stay focused on your goals, and eliminate things that don’t help you reach those goals.

A good mission statement clearly explains why your company exists in one sentence so that employees can easily understand it and put it into action every day. It also serves as a map to help employees understand how they can contribute to meeting the company’s goals.

In addition to helping employees understand their role in the company, a good mission statement acts as an internal compass that guides every decision made within your company. Every time an employee makes a decision for the company or creates something new for the company, they should be able to refer back to its mission statement to see if what they are doing aligns with the values outlined in the mission statement.

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