What is Branding? | Definition & Meaning | Akrivia HCM

Branding is the creative process of building a name and fame for the company, products, and services. It can be made with the help of unique selling propositions(USPs), Collaterals( packaging, color palette, logo, vision, mission, brand statement, and storytelling),

•  Every company has different brand strategies and techniques to stay in consumers’ minds and boost expectations.
•  It has the power to distinguish the company from its competition and allow it to stay competitive in the market.
• The transformation of making a company into a brand requires many P’s like promises, punctuality, practicality, and precision.

Five D’s in branding:

1. Discover
2. Define
3. Design
4. Develop
5. Deliver