What are cookies? And why do they matter?

Cookies are the small pieces of data stored in text files on your computer or device when you visit a website. They are stored by the site you are visiting (known as “first-party cookies”) or by third parties, such as those who provide content, advertising, or analytics services on the website (“third party cookies”).

First-party cookies may be set by the site you visit (for example, remembering your preferences or tracking site visits). In contrast, third-party cookies may be assigned by advertisers and other content providers. Cookies ensure a consistent and efficient experience for visitors and perform essential functions, such as allowing users to register and remain logged in. They also may be used to help advertisers deliver ads that are more relevant to you based on your browsing history. Cookies may be persistent (remain on your device for a specified period of time) or session-based (will remain active only until you close your browser).

A website or an HTML email may also contain “pixels” or “web beacons.” These tiny, transparent images give us information about your interactions with our website or email, similar to cookies. Web beacons and pixels are often used in conjunction with cookies, although they are not stored on your computer in the same way. Therefore, if you disable cookies, web beacons may still load, but their functionality may be restricted.

Why is it important to know all the cookies we use and how we use them?

  • We use analysis of usage to improve our Products and Services.
  • We seek to deliver an excellent experience for our website visitors.
  • To deliver advertisements relevant to you and your interests, we collect and process information about how you use our websites.
  • To improve our websites and better understand how users interact with them, we collect specific details about how our websites are used.
  • The company aims to identify and prevent potential security risks.

Cookies are stored on the visitor’s computer, allowing us to collect data about your interactions with our websites and landing pages. These interactions can include the pages you visit or your actions (for example, clicking the CTA “Talk to Sales” button on a page or a post). Sometimes, we set cookies when a page is loaded or when a visitor takes a particular action (clicking the CTA “Download” button on a page or a post, for example).

What are the types of cookies we use?

First-Party and Third-Party Cookies

Akrivia HCM uses both first-party cookies and third-party cookies to enhance your experience of our website.

First-party cookies enable us to understand your preferences based on past visits or customize site functionality.

The cookies belong to third parties, such as Akrivia HCM business partners or service providers. These cookies are used to render certain forms or allow for advertising outside our website.

Persistent Cookies and Session Cookies

We use persistent cookies to remember user preferences within the website and remain on your desktop, mobile, tablet, or any device even after closing your browser or restarting your computer. These cookies also allow us to convey you targeted advertising and estimate the effectiveness of our site functionality and marketing functions.

Session cookies remember your preferences for a particular time within an internet session, and they expire when you close the web browser.

With the Help of Google Analytics.

We work on Google Analytics, a service that helps us understand how people use the website and provides other marketing benefits. It uses cookies and collects data about your use of our site and services. You can opt-out at any time by visiting www.google.com/settings/ads or downloading Google Analytics( opt-out browser add-on), and users can find with this link – Google Analytics Opt-Out Browser Add-On

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