Artificial intelligence (AI) is making great strides in the field of Human Resources Management, particularly in revolutionizing the recruitment landscape. This can prove to be a great opportunity for organizations striving to streamline their hiring strategies.
When it comes to recruitment, AI in HR can enhance team efficiency, eradicate biases and refine candidate interactions.
According to SHRM, a whopping 88% of companies globally already integrate AI into their HR processes in some capacity.
Moreover, AI isn’t just revolutionizing the interaction between people and technology. However, it is also reshaping the entire recruitment function in terms of talent acquisition, engagement and retention. In fact, in the backdrop of the pandemic, the Great Resignation and the continuous challenge of attracting, hiring and retaining skilled workers, companies are increasingly leveraging AI-powered recruitment tools.
In this blog, we deep dive into AI in recruitment, its various use cases and the many benefits it can bring to HR teams.
What is AI in Recruitment?
AI in recruitment involves the integration of artificial intelligence across the recruitment process. It is the process of using AI to automate tedious and repetitive tasks. It also offers personalized experiences and data-driven insights at each step of the electronic recruitment journey.
AI-powered recruitment tools can significantly streamline the process, freeing time for talent acquisition teams and hiring managers. They can focus on tasks that require human judgement and intervention.
These tools enhance the overall quality of hires by identifying and sourcing more suitable candidates. They can also improve the candidate’s experience by simplifying the application process. It facilitates direct communication channels with the organization.
Use Cases of AI in Recruitment
The application of AI technology in recruitment is broad and diverse. Automating processes, reviewing resumes and documents and identifying, hiring, and sourcing candidates are some of the many use cases.
AI can enhance the recruitment process by performing the following tasks:
1. AI-Powered candidate sourcing
Leveraging AI in your candidate sourcing process reduces the manual workload for recruitment teams. AI can draft and refine job descriptions to enhance their effectiveness. It also removes unconscious biases that human recruiters might unintentionally incorporate into their language.
Following the optimization of the job description, AI recruitment tools can efficiently manage the sourcing of candidates. This includes disseminating the job opportunity across social media platforms like LinkedIn and niche job boards relevant to the position or industry.
Moreover, AI technology can quickly sift through vast talent pools. It can speed up the identification of qualified candidates, thereby ensuring they are added to the talent pool in a timely manner.
2. Interviewing
With the help of AI, candidates sourced and screened can be automatically scheduled for interviews, eliminating the need for a human recruiter. This includes scheduling for group interviews, panel interviews, or even complex sequenced interviews.
In fact, a significant 71% of job applicants expect to be scheduled for an interview within a week or less. By reducing the time spent on interview scheduling, each recruiter could potentially save up to 284 hours per year.
AI can also facilitate video interviews and analyze the outcomes, though it is more effective at the early stages of the hiring process. While AI isn’t a replacement for in-person interviews, it can greatly assist with pre- and post-interview communications.
3. Hiring
Scanning through resumes is often one of the most time-consuming tasks in the recruitment process. With high-volume recruitment, hiring managers simply cannot thoroughly review each resume.
AI algorithms can assist in job matching by scanning for relevant keywords relevant. It can also help in gauging the potential fit of each candidate. AI’s speed at analyzing resumes far outpaces a human’s capability.
Moreover, AI can facilitate candidate assessments, even without a resume, promoting diverse talent from various backgrounds. As machine learning refines natural language processing, AI’s ability to analyze resumes, assessments and interview responses will only improve.
Likewise, conversational AI will continue to develop, allowing for better candidate interactions and addressing their queries more effectively.
4. Streamlining Repetitive Tasks
Another very noteworthy benefit of AI-powered electronic recruitment is streamlining the recruitment process by automating time-consuming, repetitive tasks.
There are certain aspects of recruitment that are repetitive and time-consuming, like scheduling interviews and bulk resume reviews. These tasks can be efficiently handled by automation without losing human touch.
5. Effective Communication
In general, candidates crave feedback and wish to remain informed about the hiring process. Nobody wants to be among the 34% who were ghosted after applying for a role, or the 8% who did not receive any response after receiving a job offer.
A lack of communication risks negative reviews. It also lowers the likelihood that an excellent candidate will reapply if they are unsuccessful this time around. Keeping candidates informed makes them feel valued and can alleviate anxiety associated with waiting for a response.
AI tools like chatbots and SMS-based messaging allow candidates to directly engage with the hiring company. It minimizes the need for intermediaries like recruitment agencies.
Conversational AI solutions play a crucial role in tailoring communication with prospective candidates to elevate their overall experience. These solutions not only manage automated messaging, but also offer personalized recommendations. Plus, they also deliver dynamic content and engage in tailored conversations through Chatbots.
This transforms the recruitment process into a two-way street. It can enhance the candidate’s experience, thereby positively impacting the employer’s brand.
Benefits of Using AI in Recruitment
AI brings a plethora of advantages to the recruitment journey including:
1. Easing Recruitment Workload
Automation significantly reduces the workload for hiring professionals, allowing them to allocate more attention to other crucial recruitment activities.
2. Speeding Up Candidate Discovery
By adeptly scanning and categorizing a multitude of candidate sources, AI accelerates and enhances the search process. It creates future talent pools, thereby saving considerable time for HR teams.
3. Enhancing the Candidate Journey
AI-driven recruitment tools, featuring intelligent chatbots or text messaging, for instance, provide candidates with a seamless experience. It facilitates interaction with the company’s recruiting teams.
4. Reducing Bias Risks
Engineered to be objective and impartial, AI mitigates or eliminates conscious and unconscious bias in the recruitment process. This helps ensure the selection of the best-suited candidates.
5. Elevating Hiring Quality
With AI’s extensive reach across candidate sources, it can identify superior candidates. It can also deliver enhanced candidate experiences. This way, the overall quality of hiring is significantly improved.
Offering better data insights: AI-driven recruitment solutions provide actionable data insights that speed up strategy development, enhance hiring outcomes and facilitate faster identification of suitable talent. These insights empower companies to access suggestions, recommendations, candidate personas, pipeline trends and rediscover existing or previously qualified candidates within the pipeline.
Best Practices to Use AI Effectively for Recruitment
Maximizing the efficiency of AI in recruitment requires thoughtful planning and the integration of continuous best practices, such as:
- Identifying labor-intensive, costly and manual processes that can be automated by AI.
- Tailoring processes to integrate AI technologies effectively.
- Conducting spot checks on AI outcomes to verify accuracy.
- Initiating measures to eliminate bias before AI integration to prevent its inclusion in the system.
- Monitoring and assessing performance to ensure AI contributes value to the recruitment process.
How to Pick the Right Platform for AI-powered Recruitment
In choosing the best AI recruitment tools for your needs, consider a comprehensive solution like Akrivia HCM. It can handle a range of tasks from screening and sourcing to insights, video interviews and chatbot-driven communication.
Opting for multiple solutions for different tasks may lead to confusion and inconvenience. Platforms like Akrivia HCM ensure seamless integration with your existing systems to minimize disruptions and streamline operations.
